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Current data suggest that the homeschooling community is a diverse and growing social movement, varying demographically in terms of race, religion, socioeconomic status, and political beliefs. However, with over 68% of the homeschooling population being non-Hispanic White – a group not accustomed to systemic oppression and racial marginalization – the homeschooling narrative reflected in research is often skewed by the socioeconomic status, political power, and cultural interests of White, two-parent, middle-class homeschooling households. Amidst increasingly amiable responses toward homeschooling, Black families of varying socioeconomic backgrounds have shown interest in becoming home educators. Included in this chapter are their lesser-told accounts – narratives from the primary homeschooling parent – Black mothers. Relying on 20 in-depth interviews, this study utilizes the theoretical frames of systemic gendered racism, intersectionality, and the coding procedures of grounded theory methods to analyze the narratives of Black homeschooling mothers. Overlooking the experiences and concerns of marginally represented homeschooling families such as Black homeschoolers can haphazardly reproduce social inequalities and/or fracture the homeschooling movement along stratified categories. Findings underscore homeschooling as a classed and gendered process and draw attention to the specific racialized boundaries and indignities that obstruct Black mothers’ educational and parenting goals. The author explains how Black women navigate systemic marginalization while homeschooling.

By using two cognitive tools, metaphors and analogies, structural concepts can be made more observable and touchable for architects. These tools can help architects and designers to physically demonstrate structural concepts for better understanding. Since familiarity with the structural concepts is imperative for architects, it is important to determine the extent in which architects sharpen and solidify their understanding of structural concept using two very valuable cognitive tools, metaphors and analogies. Although in recent years, the number of studies focusing on the usage of metaphor and analogy was on the rise, very few works have included views and opinions of correspondent users in the architectural domain. Furthermore, having both metaphor and analogy under one investigation could help the researcher to see which one, metaphor or analogy, professional architects prefer to use more and which one of them architects use in various stages in their design process. In this regard, purposive sampling was applied to collect the data from ten professional Iranian architects who had the experience of working in this domain for more than 10 years. The participants of this study went through a semi-structured interview and their reports were analysed qualitatively. The findings reveal that while designing, Iranian professional architects do not have any preferences because they can equally apply both metaphors and analogies, but when dealing with their students in academic setting, using metaphor as a cognitive tool can lead to better results. Furthermore, Iranian architects use metaphor more in the initial stages of the architectural design process because according to them this physiognomic perception enhance understanding of a design situation and stimulate creative solutions to the problem at hand. Conversely, analogy is mainly used in the concept generation phase.

Architectural design process is subject to ambiguities surrounding not only definition of the procedures and the flow of the process, but also the nature of the information to be analyzed. This state of affairs is generally thought to require creative thinking for solving both different aspects of the problem, and integration of the parts of the solution. Creativity is mainly explained on the basis of novelty, utility and surprise. But it is not considered to be a unitary concept.

The underlying structure of the design process has been introduced by the present study in relation to the levels of the decision making concerning the process. In addition a multidimensional view of architectural design has been provided as part of creative design-solving process, based on a multi-sensory perception of architecture, human needs, designer's theoretical orientation for creativity, and incremental steps of creative problem-solving activity. The major realms of inquiry as part of the incremental steps of problem solving have been identified with reference to the study areas in professional degree programs in architecture. The model of architectural design process introduced is expected to help the problem solver interlink different parts of the solution established through creative design problem solving procedures.

Denso Protal Coatings complement the existing range of Tapes and Sealants manufactured by Winn & Coales (Denso) Ltd to combat corrosion throughout all sectors of Industry. A year after its initial launch, Denso Protal is now a major source of business to the Company and will feature prominently at UK Corrosion '87.

This paper presents a new surface reconstruction method based on complex form functions, genetic algorithms and neural networks. Surfaces can be reconstructed in an analytical representation format. This representation is optimal in the sense of least‐square fitting by predefined subsets of data points. The surface representations are achieved by evolution via repetitive application of crossover and mutation operations together with a back‐propagation algorithm until a termination condition is met. The expression is finally classified into specific combinations of basic functions. The proposed method can be used for CAD model reconstruction of 3D objects and free smooth shape modelling. We have implemented the system demonstration with Visual C++ and MatLab to enable real time surface visualisation in the process of design.

This chapter examines Cuba's unique experience of socialism/post-socialism in the two decades since the fall of the Soviet Union. The Cuban case of post-socialist transformation is extremely instructive, both for what is anomalous about Cuban post-socialism and for what is similar to other post-socialist contexts. Cuba's experience raises a set of questions regarding how social science and education researchers should conceptualize “transformation” and it also suggests that considerable attention to be paid to the ways that change and transformation are represented and contested in the local political discourse. Cuba's unique position vis-à-vis neoliberal and state socialist modes of governance puts lie to any claims that there are any necessary and predetermined “paths” of post-socialist political and economic transition. Cuban education has changed over the past two decades in connection with regime legitimation strategies, projects of national self-determination, and global economic pressures – a combination of interests, actors, and institutions that suggests that it is the particular intersections and trajectories of both “local” and “global” transformations that demand analytic attention in post-socialist, as well as in any other, political, cultural, and social setting.

The present document presents the possible contributions of strategic design to organizational transformation, as a part of business intellectual capital.

A case study from a Colombian family business group, with three business units, industrial, commercial and service, were used. Interviews regarding critical events and semi-structured interviews were employed. Data were processed with NVivo software.

It was found that abductive, empathetic and creative competencies (human capital) that may facilitate the comprehension of nature, needs and alternatives to be employed in organizational change processes. Further, the importance of the participative design approach in co-creation, with interest groups, transformation projects (relational capital), and design thought, as a methodology for the implementation of the preceding (structural capital), was identified.

The results revealed, in this case, suggest several future investigative routes. Firstly, increased empirical research, based on this proposal, is suggested. Specifically, it would be relevant to perform causal studies that report the contribution of each of the components of strategic design to the diverse organizational transformation processes. A third line of investigation might include delving into certain relationships that have already been identified, but require further comparison. One of these might be the role of design thought as a method to perform specific organizational transformation projects.

As a result of the present investigation, a model is established (see Figure 2) which may be useful to companies to address organizational transformation, capitalizing on the benefits offered by strategic design. In summary, the proposal considers four phases (see the central circle in Figure 2). Phase 1: understanding organizational occurrences and situations, the basis upon which to determine the nature of an organizational transformation. This activity alludes to the work that is collaboratively managed with different interest groups, in the systematic comprehension of the business organizational transformation chain of events. Phase 2: determining the path to be followed or the route for collaborative action. Doing so in participative fashion permits the representation of a diversity of ideas and opinions on a given problem/potential identified in the preceding process. This stimulates and strengthens the creative competency in company personnel (Jeffries, 2007). If this competency is incorporated into the corporate culture, differential factors may be established, in an environment with broad competency, thus achieving transformations appropriate for a competitive environment.

Co-creation, the central axis of the organizational transformation process. At the base of all organizational transformation processes is an approach focused on human beings, whose principal questions include: What place do individuals have in strategic problem resolution, like those of organizational transformation, in companies? How are human competencies strengthened when applied to organizational transformation processes? What types of ties are made, beyond the establishment of natural relationships (work, purchase, sell), with interest groups? And most importantly: How do they achieve the construction of new business realities together? To do this, participative and co-creative methods must be employed as a scenario to jointly achieve multiple satisfaction realities, in which understanding the essence of the participative design approach becomes meaningful (Jones, 2015).

Design thought, as a methodological proposal for organizational transformation projects. The use of inspiration, ideation, and implementation stages, iteratively and permanently, is suggested. Continuous review of the point of departure, the path trodden and the goals to be achieved should be prioritized, such that they may act as compasses for organizational transformation, considering strategic design to be a key motor (Yee et al., 2017).

The purpose of this paper is to examine empirically the dimension of personal touch and its elements of individual attention, helpfulness, courtesy, and promptness as determinants of customer satisfaction for passenger airlines.

Survey data from 437 individuals and a hierarchical approach to structural equation modeling are used to systematically evaluate four alternative measurement models. A second‐order measurement model of personal touch appeared to represent the data very well and can be supported from a theoretical point of view.

Personal touch is found to statistically and substantively affect passenger satisfaction explaining about 54 percent of the variance. In other words, collectively, individual attention, helpfulness, courtesy, and promptness are found to have a significant effect on airline passenger satisfaction.

This research examines the satisfaction of customers of US passenger airlines. Future research should overcome this limitation by extending the survey to include experiences on international flights and with non‐US airlines. The results are biased more towards the responses of “younger” passengers and those who flew primarily in the economy level of service.

The findings of this research have important strategic and managerial implications for passenger airlines and serve to validate the corporate culture and customer service quality driven models of exemplary airlines such Southwest Airlines, JetBlue Airways, and Scandinavian Air Systems.

The paper provides a very thorough review of the literature and is the first to examine empirically the affect of personal touch displayed by contact employees on the satisfaction of customers of passenger airlines.